Aamir Khan’s voter awareness campaign

SACHCHE KO CHUNEY, ACHCHE KO CHUNEY

My respect for Aamir Khan has multiplied many folds after seeing his latest move to increase awareness amongst people regarding voting for upcoming elections.

This is not just because he is appearing in the ad, but due to the fact that Aamir Khan did not charge for appearing in the ads but his production company ‘Aamir Khan Productions’ has also borne the cost of producing the ad films too.

I believe Aamir has also roped in Prasoon Joshi of McCann Erickson as the creative head, Rakyesh Mehra as the director, Avinash Gowariker as the still photographer and Shashi Sinha of Lodestar Media as the media planner for the campaign. Apparently all of them are doing it for free as they all fully believe in this campaign.

Videos of the campaign

Rishta Ad

Sabzi Ad

Sauda Ad

Here is a reference to the website that has information on this in more detail -
http://www.adrindia.org/home/aamir_speaks.asp

Related posts:

1. A Shame. Bangalore poll turnout not even 50%