FaceTime Communications changes its name to Actiance

Earlier today FaceTime Communications changed its name to Actiance, Inc.

Here is an extract of a note from their CEO Kailash Ambwani on their website about the name change –
http://actiance.com/news-events/press-releases/pr110125a.aspx

“What’s in a name? That which we call a rose By any other name would smell as sweet” -

Juliet in Romeo and Juliet by William Shakespeare
Juliet knew that Romeo would be the same great guy even if he had another name.

And, this is what is occurring for us today…same great company, just with a new name.

But first, the why…

FaceTime’s business and offerings have changed dramatically since the turn of the century. We began as a provider of security and compliance solutions for public Instant Messaging networks, such as AOL, MSN and Yahoo. Today, we are a trusted partner to large enterprises, delivering platforms that enable them to cope with the explosion of new communications channels – from Unified Communications systems, such as Microsoft Lync Server, OCS, IBM Sametime or Cisco CUPS, to social networking channels such as Facebook, LinkedIn and Twitter.

Changing our name….

We started mid-last year by rebranding one of our two core platform offerings from IMAuditor to Vantage. The dictionary defines a vantage point as “…a position that affords a broad overall view or perspective, as of a place or situation.” Vantage and USG provide an overall view of all the communications in your enterprise. But more than just a view, they give you the ability to ACTIVELY ensure COMPLIANCE with your security, management and regulatory policies.

Mark the words: ACTIVE COMPLIANCE. That’s what we enable: Thus we are Actiance

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